2023 gave the start to a new advertising trend that all agencies seem to want to hop in.
Fake OOH campaigns have surged in popularity this year, usually receiving millions of views online. They are made using CGI, and compositing fake objects in real videos.
Fake Out Of Home ads have some significant advantages over other forms of advertising. Today, we’ve collected some of the best CGI out of home advertising campaigns.
Fake OOH campaigns have surged in popularity this year, usually receiving millions of views online. They are made using CGI, and compositing fake objects in real videos.
Fake Out Of Home ads have some significant advantages over other forms of advertising. Today, we’ve collected some of the best CGI out of home advertising campaigns.
The best Fake Out Of Home advertising campaigns
From the London Tube with divine eyelashes to a giant Barbie in Dubai, these are the best examples of Fake OOH marketing:
1. London tube - Maybelline
The Maybelline campaign is one of the most famous out of home ads, and the one that popularized FOOH the most. It quickly went viral, with more than 3 million likes on Instagram.
Website:
Maybelline
2. Giant Sports Bra - AlexanderWang
AlexanderWang is a high-end fashion brand. For the release announcement of a sports bra, they made an outstanding OOH ad, in which a giant version of it appeared hanging from a bridge.
The ad went spectacularly viral, with over 50 million views as of January 2024.
The ad went spectacularly viral, with over 50 million views as of January 2024.
Website:
AlexanderWang
3. Big ben - The North Face
The North Face is popular for their high-quality jackets and clothing. What nobody expected to see, however, was the Big Ben Tower wearing one of them.
This campaign caught many eyes, receiving over a hundred thousand likes on Tik Tok and thousands of shares. Not bad for an eleven-second clip.
This campaign caught many eyes, receiving over a hundred thousand likes on Tik Tok and thousands of shares. Not bad for an eleven-second clip.
Website:
The North Face
4. Sex Education - Netflix
This ad by Netflix to announce the launch for the fourth season of Sex Education had all the ingredients to make it viral: it was surprising, controversial, and fit very well the short content format.
The result was a 10 second video, probably with a very low cost, that went very viral very quickly.
The result was a 10 second video, probably with a very low cost, that went very viral very quickly.
Website:
Netflix
5. Barbie in Dubai - Barbie
In the midst of the Barbie movie hype, Barbie launched a genius advertising: A giant Barbie next to the Burj Khalifa building.
The thumbnail by itself is already quite eye-catching. However, the most surprising part is when the doll raises its left leg, and starts walking towards the outside of the box.
The thumbnail by itself is already quite eye-catching. However, the most surprising part is when the doll raises its left leg, and starts walking towards the outside of the box.
Website:
Barbie The Movie
6. World pasta date - Vapiano
This Fake Out Of Home marketing campaign by Vapiano is the perfect example of an ad optimized for social media.
The format matches perfectly with the content usually found in short-form video platforms: seems recorded with a phone by a bystander, in a portrait orientation and with a wide-angle lens.
However, what the viewers don’t expect is to see an avalanche of pasta coming out of the building. This very surprising element, in an otherwise very normal-looking video, is what made the campaign spread like wildfire.
The format matches perfectly with the content usually found in short-form video platforms: seems recorded with a phone by a bystander, in a portrait orientation and with a wide-angle lens.
However, what the viewers don’t expect is to see an avalanche of pasta coming out of the building. This very surprising element, in an otherwise very normal-looking video, is what made the campaign spread like wildfire.
Website:
Vapiano
How to make a viral FOOH campaign
Keep in mind the platform
Fake Out Of Home videos are usually made to post on social media platforms, especially Tik Tok or Instagram Reels. It is a good idea to make a video that matches the format, duration and quality of the videos posted by the average user.
Avoid high-end cameras and lenses. Try to record the video with the camera settings necessary to make it as similar to a phone video as possible.
Avoid high-end cameras and lenses. Try to record the video with the camera settings necessary to make it as similar to a phone video as possible.
Make it unpredictable
The key element in faux Out Of Home campaigns is to make content that surprises the audience. For this reason, striving to make an unpredictable - even bizarre - video, is usually the way to go.
Good FOOH ads are social currency
With CGI, it’s very easy to create a scene that will make people share it with their friends. That’s exactly what we are looking for when making a video or image of this type.
We want to craft the video in a way that will incentivize people to repost it and send it to their acquaintances.
We want to craft the video in a way that will incentivize people to repost it and send it to their acquaintances.
